How Trump’s Social Media Team Won the Digital War

Aakhir Tak – In Shorts

1. Trump’s social media team outperformed Harris’s extensive campaign with minimal resources.
2. The team consisted of just four members who executed a highly effective strategy.
3. Trump’s team surpassed Harris in followers on election night.
4. Harris’s campaign was strong, but Trump’s team posts drew more engagement.
5. Trump’s team used new platforms to connect with younger voters effectively.

Aakhir Tak – In Depth

Donald Trump’s social media team achieved significant success in the 2024 election with minimal resources. Greg Price, a member of the team, revealed on social media how they outmaneuvered Harris’s campaign with a smaller but powerful digital strategy. Despite being only four members, the team crafted an impactful approach to engage voters online.

Price explained that the team was small, yet their determination and effective planning helped them prevail. On election night, Trump’s TikTok followers outpaced Harris’s, showing the impact of their digital strategy. The team included key figure Jake Schneider, who managed to create viral content that resonated with younger audiences, particularly targeting Biden’s perceived issues.

According to Price, it was an honor to work with Team Trump and Trump War Room. Using platforms like TikTok and Truth Social, the team connected with a wide audience, helping amplify Trump’s campaign messages effectively. Despite the modest size, the team managed to rival Harris’s digitally powerful campaign.

Meanwhile, Harris’s social media strategy saw rapid growth with Gen Z strategists who significantly increased her online following. The @KamalaHQ account became a popular hub for viral memes and strong criticisms of opposition. Still, Trump’s team adopted bold strategies, challenging the Democrats online with assertive and sometimes controversial content.

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